JRam the Goat — RGV Media Kit

JRam the Goat portrait — JRam — somewhere in the 956

The creator

Hi, I’m JRam.

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Born and raised in the Rio Grande Valley, I built this audience the slow way: by being right. When I say a taquería is worth the drive, people drive. When I post a weekend market, it gets crowded. That trust is the entire product — and it’s what I bring to every business I feature.

I keep partnerships local and deliberately rare. If I wouldn’t send my own family somewhere, I don’t post it — which is exactly why a feature from me moves people off the couch.

📍 McAllen · Edinburg · Brownsville 65% Women Ages 18–34

The feed

Press play. This is the work.

Tap to pause · swipe (or use ↑ ↓) to browse

Real clips, straight from @Jramthegoat

Coverage

Five lanes. One Valley.

Food & dining

Taquerías, food trucks, patios, late-night spots — the recommendations people screenshot and actually use.

Events

Markets, festivals, pop-ups. If the Valley is showing up somewhere, I’ve usually posted about it first.

Fitness

Gyms, classes, and what staying active looks like in South Texas heat.

Beauty

Salons, lashes, skin — the glow-ups my audience books for themselves after watching.

Local finds

The everything-else: shops, services, and hidden gems worth a neighbor’s co-sign.

The receipts

Numbers you can take
to your business partner.

8.4% Engagement rate

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8.4% of my audience likes, comments, shares, or saves what I post. The platform average sits closer to 4–5%. In practice: these aren’t passive scrollers — they’re people who act on what they see.

TikTok

@Jramthegoat

11,836Followers

1.06MTotal views

327KNew viewers

[XX]KAvg. views / video placeholder

Instagram

@Jramsworld

1,809Followers

51KAccount reach

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[X]KProfile visits placeholder

Who’s watching

Women65%

Men34%

Other1–2%

Core audience: ages 18–34 placeholder — add exact split

Where they live

My audience is local-first: people in McAllen, Edinburg, Brownsville, Harlingen and across the RGV who follow for one reason — to find out what’s worth their time and money here at home.

01McAllen placeholder order
02Edinburg
03Brownsville
04Harlingen
05Mission

Greatest hits

The posts that did the most.

Food

[Post title placeholder]

[XXX]K views · [XX]K likes · [X]K saves

Events

[Post title placeholder]

[XXX]K views · [XX]K likes · [X]K shares

Local finds

[Post title placeholder]

[XXX]K views · [XX]K likes · [X]K saves

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“JRam’s video went up on a Thursday. By Saturday we were out of brisket, and half the line told us TikTok sent them.”

[Owner name] — [Local business], McAllen

Case studies

What happens after I post.

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[Business name]

[Placeholder — e.g. “3-part TikTok series featuring the new spring menu.”]

[XX]KViews

[X]KSaves

[XX]Link clicks

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[Business name]

[Placeholder — e.g. “Single reel covering a weekend pop-up market booth.”]

[XX]KViews

[X]KShares

[X]%Engagement

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[Business name]

[Placeholder — e.g. “Before/after glow-up feature with a local salon.”]

[XX]KViews

[X]KSaves

[XX]Bookings

Selected partners

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Rates

The menu.

Simple tiers, clear deliverables. Final quotes come after a quick conversation about your goals. Placeholder pricing — swap in real rates

The Taste

One video. One location. My full treatment.

$[XXX]

1 concepted, shot & edited video
Posted to TikTok + Instagram
1 round of revisions
Performance recap after 7 days

Most booked

The Regular

A three-part series that keeps you on Valley feeds for a month.

$[XXX]

3 videos across 4 weeks
Story amplification on both platforms
Usage rights for your own pages placeholder terms
Performance recap with next-step notes

The Residency

An ongoing partner slot — your business, covered all year.

$[X,XXX]/mo

2+ videos every month
Priority scheduling & event coverage
Quarterly strategy check-in
First right to seasonal campaigns

How it works

Booked in three steps.

1

Say hi

Email or DM me your business, what you do, and what you want people to do about it.

2

We plan it

I come back with a concept, a date, and deliverables — usually within 48 hours. placeholder turnaround

3

I post. You watch.

The video goes live, and a week later you get the numbers — views, saves, and what I’d do next.

Last call

Let’s give the 956 somewhere to go.

One email starts it. Tell me what you do — I’ll tell you honestly whether it’s a fit.

Phone+1 (956) 620-8801

Emailjramthegoat11@gmail.com

TikTok@Jramthegoat

Instagram@Jramsworld

Start the conversation Download media kit (PDF)

Placeholder link the exported PDF here

Hi, I’m JRam.

Press play. This is the work.

Five lanes. One Valley.

Food & dining

Events

Fitness

Beauty

Local finds

Numbers you can taketo your business partner.

TikTok

Instagram

Who’s watching

Where they live

The posts that did the most.

[Post title placeholder]

[Post title placeholder]

[Post title placeholder]

What happens after I post.

[Business name]

[Business name]

[Business name]

The menu.

The Taste

The Regular

The Residency

Booked in three steps.

Say hi

We plan it

I post. You watch.

Let’s give the 956 somewhere to go.

Numbers you can take
to your business partner.